Style, Love,Stories - STYLORI - A contemporary, traditional experience

      In India, buying gold jewellery is beyond just possession or inheritance. It is a part of our culture and is believed to be a symbol of prosperity obtaining jewellery on auspicious days. It is often passed down generations to our heirs to be, sometimes gifted within family and more often looked at as an investment.Festivities are a perfect time in an Indian household, second only to weddings, where men and women adorn Gold and Diamond Jewellery to add appeal to our colourful and embellished ethnic wear.

  Gold signifies purity, prosperity and good fortune while diamonds are a girl’s best friend. But for me the idea of buying jewellery has always been an area of concern as I hardly understand the terminology of “making charges, wastage” and the complicated reckoning to arrive at the price of your favourite jewellery. I also get quite restless at the sweet talk of the salesperson at a jewellery store trying to pitch in an expensive piece to you.

 It is then that I started looking to buy jewellery online. I was fretful ordering expensive pieces online and receiving them by courier without any hassle, but if you have the trust and reliability of being served to by the best in the industry, then why not?

 Yes, I recently stumbled upon Stylori and wanted to understand more about the brand before I took the plunge to shop at their alluring website.

  Every day is special and there is something for the modern Indian woman at Stylori, which is Style- Love- Stories. Dressing up for the modern Indian woman is not specific to a certain day, and so is the jewellery from Stylori!

 It is for every day and every occasion.

 There are pieces to dress up and dress down for occasions.

 If you know what you want and even if you don’t know, I think it is best to make the decision by yourself by exploring various categories and sub categories of jewellery on the online store.

About Stylori

    Stylori has been envisioned and incepted by N. Anandha Ramanujam, a 5th generation jeweller, from the NAC family. The NAC family has pioneered many innovations in jewellery making and craftsmanship of intricate and path breaking designs, since 1917. Recently, jewellery crafted by NAC was featured on The Oscar red carpet too! NAC stepped into full-fledged retail in the year 1973 and has always been synonymous with high  quality jewellery.

       It is a rarity that a Chennaite is not familiar with NAC with the pretty actress Trisha flaunting various drool worthy pieces from NAC.  Also you wouldn’t miss the tall building of their store in T Nagar as you pass by slow moving traffic.

     N. Anandha Ramanujam, the Founder CEO of Stylori, is a qualified gemologist from the famed GIA. His experience and insight has gone a long way in sourcing, designing and procuring high quality jewellery. 

    He has started this new venture, along with Stylori's Co-founder & President Mahadevan, a serial entrepreneur who has spearheaded several start-ups. Mahadevan brings his years of consulting experience to the brand to build a differential customer engaging experience. I cannot help but notice how the giants in jewellery business want to humbly call Stylori a “startup” in the online sector.

 The USP

 Everything about Stylori is done with love. It is made with love and presented to you by Stylori with Love and it is meant to make each day and occasion special whether it is to be worn every day or to be gifted to your loved ones.

The experience

 The quick response website has various categories - Solitaires, Gold coins, Collections, Gifts, Stories and 1 day shipping. Any category you choose can be viewed in Diamond, Gemstone, Gold and platinum variants. You can shop for pendants, earrings, bangles and nose pins each sub-categorized as gemstone gold, platinum, office, modern, traditional, engagement and many more. The best part is  that you can customise the Jewellery into 14K or 18K at varied prices. 

You can filter gifts by occasion or price which makes your selection process easier and less time consuming

Know more

 1)    Stylori Jewellery is exclusive to the website and you cannot see them in NAC Jewellers even though it is the parent company.

 2)    You can customise the Jewellery in yellow or white gold in few styles to 14k and to 18k in a few others.

 3)    They have an exclusive 'one day shipping’ range.

 4)    Their official courier partner is Blue Dart (as told to me by an executive at the live chat option on the website).

 5)    Cash on Delivery is available along with major credit card payments of the website.

 6)    Queries made through their website are responded to promptly.

 7)    Tutorials on how to choose the right diamond, understanding grading in pearls and purity of gold are available under the stories tab.

 8)    Necklaces are not available on the website presently, though they are soon going to launch them soon.

 9)    Friendly online customer care chat option available.

 10)    Exclusive Mens’ range available.

11)    Couple bands are also available in platiunum and gold.

 12) Gold coins can be purchased by weight, purity and design.

 Celebrities in Stylori

Parineeti Chopra at the Launch

Priya Anand in Stylori

I am picking out my favourite Jewellery from Stylori with prices.

Nose pin

Vervia enchanted nosepin is a perfect blend of ethnic and western design and can be worn with casual and dressy outfits. It is priced at Rs. 3652. It is a rarity finding the perfect nosepin and Stylori has just the right options to choose from.

                                           http://www.stylori.com/jewellery/nosepins?onedayshipping=y

                   

Earrings

Riya's Chandlier Earrings, a perfect piece of statement jewellery for your traditional Indian outfits. It is priced at Rs. 3310

http://www.stylori.com/jewellery/earrings/Plainsilvergoldpolishedearrings/Riya%E2%80%99s-Chandelier-Jhumkas?skuid=142665

  Rings

Rikas for him a perfect sleek band for men in platinum priced at Rs.22,978

http://www.stylori.com/jewellery/rings/platinum/Rikas

Pendant from "1 day shipping collection"

A Perfect daywear and gifting option. Akyuthi ring with gemstone set in gold priced at Rs.8553.

http://www.stylori.com/jewellery/pendants/gemstone/BANDHAN10/Akyuti-?skuid=54355

Go ahead and show yourself some love by picking up a perfect piece of jewellery made and sent you with lots of love from Stylori

Website -http://www.stylori.com/

This post is an entry to the Stylori contest in collaboration with the Chennai Bloggers club

#Style #Love #Stories #Stylori #CBCStylori